“Feel Good Inc.,” indeed: Gorillaz announces partnership with Smirnoff

Per Ole Hagen/Redferns

Gorillaz has announced a partnership with Smirnoff.

The vodka brand will be releasing a limited edition bottle decorated with images of the “Feel Good Inc.” outfit’s animated members. According to Forbes, the collaboration will also consist of Gorillaz-inspired cocktail recipes.

“Nothing to see here folks — just the OG vodka brand teaming up with the OG virtual band,” virtual member Murdoc says in a statement obtained by Forbes. “Cheers Smirnoff — pleasure doing business with you! I’m not usually one for labels, but this is a beauty!”

You’ll be able to order your own bottle starting this Thursday, October 27.

Gorillaz, meanwhile, is also prepping a new album titled Cracker Island, due out February 24, 2023.

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